five seven five

Phewf. It has taken several months, but I finally finished my advertising tribute website.

http://www.adhaiku.com

I'm so excited.

Up here are my favorite 100 ads from the 2004 Cannes Lions festival, the world's premier advertising festival. Like John Cleese's selection of Eric the fish, I chose these out of thousands -- 5151 ads, to be exact. And it was hard work.

Why? Because, much to my surprise, most of the world's best commercials suck. These 5151 ads are the cream of the 2004 crop, and 80 percent of them are just plain bad. It hurt to watch so many terrible TV spots.

The remaining 20 percent (~1000 ads) were thus the cream of the cream of the crop. Still, most of them were pretty bad. Even the cream of the cream of the crop wasn't all that creamy. Only about 200 of those 1000 ads were worth watching more than three times.

The 100 ads that I have paid (poor) tribute to are the cream of the cream of the cream of the crop. They're very very creamy, as the two old ladies said in the Kraft mayonnaise ad circa 1993.